What is web design (and how do I get it right)?
A website’s a website, right? Wrong. An outdated, confusing or broken website will hurt your brand. We’re not saying it might hurt your brand, we’re saying it will hurt it.
So how can you set yourself up to succeed? You can create an awesome website by totally nailing your web design from the beginning. But what is a web design, actually? Read on if you want to learn what web design is all about, why it matters so much, and how to get it right.
What is web design?
Web design is what creates the overall look and feel when you’re using a website. It’s the process of planning and building the elements of your website, from structure and layout to images, colors, fonts, and graphics.
Web design has numerous components that work together to create the finished experience of a website, including graphic design, user experience design, interface design, search engine optimization (SEO), and content creation. These elements determine how a website looks, feels, and works on various devices.
Web design is different from web development, which is the actual coding that makes a website work. When you’re building a website, you need both web design and web development. Although you can find web designers who are also web and UX developers, these are distinct skill sets.
Why is web design important?
First impressions really matter. We can’t stress this point enough: if you don’t have a strong web presence, you’re holding your brand back.
Prospective customers who search the web for your brand and find nothing might think you’ve gone out of business. If they search and find something subpar, they’ll get the impression that you don’t care much about your company or product. Make every relationship that begins on your website a great one by getting your web design right.
Now that you know what’s what and who’s who, let’s look at some tell-tale signs of great web design and what distinguishes it from not so great web design.